Trackday
An app for the motorsport community.
ROLE
UX UI Designer (Team)
Team
Abbey, Ben, Brandon, Keya
MY CONTRIBUTION
Within the Midnight Design team, I owned the Connect user flow — the social interaction layer of the Trackday platform. This included designing the user experience for in-app messaging, group club chats, and individual user profiles. I also contributed to the team's research synthesis, affinity mapping sessions, and fortnightly sprint presentations.
TIMELINE
5 Months
Year
2025
Tools
Figma, FigJam, Miro
Project Overview
Trackday is Australia's home for motorsport communities — connecting drivers, clubs, and fans through on- and off-track experiences. During my internship through Trackday's Jumpstart Program, I was part of the Midnight Design team: a group of UX/UI designers working together to redesign the Trackday app and website to better meet user needs.
Jumpstart is Trackday's own flagship internship — a structured program designed to give emerging designers real-world experience on a live product, with mentorship from practicing design leads.
User Research
Understanding the Motorcycle Community
How we researched:
We conducted user interviews with motorsport club admins and members, using a structured question set covering their roles, community involvement, event management practices, and engagement goals. Notes and quotes were synthesised in FigJam using affinity mapping, which surfaced eight clusters: member management, user engagement, event planning, growth focus, communication, conflict resolution, transparency, and financial management.
The most consistent finding: clubs were managing their members, events, and communications across multiple disconnected tools — and the fragmentation was creating real operational friction. A single, centralised platform was the shared need across every club we spoke to.
"We need everything in one place — payments, events, and members. Right now we're jumping between 4 different apps."
Problem Statement
Motorsport clubs need a single platform that integrates member management, event coordination, and community engagement — reducing the fragmentation that forces admins and members to move between multiple tools.
User Persona
​As part of our user research, we uncovered clearly that the primary target users for the Trackway platform are club admins/owners and club members. In response, we created two user personas that represent a club admin and a club member where we noted down their potential goals & motivations, pain points as well as needs or opportunities they would love within a motorsport app platform.
User flows & Low fidelity designs
From understanding the priority of the target market of motorsport club admins and members, the team started on mapping key user flows to understand how users would navigate around the platform. With creating these flows, this helped our team identify critical paths and key tasks which we used to translate them into low-fidelity wireframes to see the visualisation on potential user interface and functionality.
I worked on creating wireframes for the ‘Connect’ user flow where at the time, was a main app feature of social interaction with other users within the Trackway platform. From the user flow, I designed wireframes on an user’s chat messages, group chats specifically with car clubs as well as a personal profile for each user.
From each wireframes we created as a team, we were able to gather together and discuss what particular screens can be used and can potentially be further refined for a high-fidelity design of the screens.
Design Outcome
TRACKDAY APP
Onboarding Experience: Streamlining how new users join & connect with their clubs
Accelerate Time-to-Value: Capture essential user data during setup to deliver a curated
content feed.
Maximise Discovery: Make Clubs and Events highly visible to new users to rapidly
increase connection.
Reduce frication for existing club members: Streamline the process for current club
members to find & join their existing clubs.
Fast-tracked monestisation: Instantly identify & route club admins/owners into the
“club creation” flow.
A personalised hub for your club’s updates, posts & events
Personal Club Overview: Members can view their current clubs which displays each club name,
the type of club and the club members.
Club popularity: A “top recommended club” encourages members to join that particular club die
to various factors such as high number of members, event attendance, etc.
Club variety: Discover new clubs that can be nearby in location, or based on club members’ interest.
Explore upcoming motorsport events and clubs beyond your circle
Personal Event Overview: Members can identify their next upcoming motorsport event on their personal hub instantly.
Event Anticipation: Highlights upcoming events that have high interest. Others recommended events displayed based on the members’ interests.
Personalised Event Suggestions: Nearby events display on a list or map feature to help users know events around their area.
Event Exploration: Members can search any type of event based on their interests.
A personalised user profile that highlights your particular clubs, events, posts, etc
Personal Clubs: Members can easily identify motorsport clubs that they are currently a part of.
Upcoming Events: Displays a list of motorsport events that members have upcoming with easy access to.
Social Connection: Instant access to connections & requests from other motorsport enthusiasts as well as access to posting motorsport-related content.
An admin dashboard, centralised control for club owners
Efficient Management: Events, members and finances accessed instantly.
Comprehensive Profiles: Member’s information easily accessible.
Seamless Event Management
Event Creation: Club admins can easily create events, set details & assign specific categories for better organisation .
Smart Classification: Events can be tagged (e.g. Trackday Social Meet, BBQ, etc) helping members search and find particular events based on their interest.
Attendance Tracking: Admins can easily track the number of members who are attending an event as well as comments or questions that members might have, improving engagement.
Event Management: Club Member Experience
Event Overview: Admins can easily view the details of an event, including how many members attended after the event has ended.
Feedback & Insights: After events, admins can request feedback from members and also view stats such as attendance, satisfaction, reach.
Team reflection
One of the most honest lessons from this project was recognising our research bias. With limited time and access, our interviews skewed heavily toward club admins and managers — the people easiest to recruit and most vocal about operational pain points. We did less to explore what drives engagement and loyalty among regular members, which meant our designs were more operationally oriented than they might have been with a broader research base.
This is a pattern worth carrying forward: in any product with multiple user types, the loudest voice in research isn't always the most important one.
Due to time and access constraints, our research leaned heavily toward club admins and managers. We couldn’t fully explore the motivations and needs of regular members, a crucial side of the ecosystem. Additionally, our focus on administrative work flows led to “innovator’s bias,” optimising for what club managers needed instead of uncovering what truly drives engagement in members of their communities.

As a team, we discussed about what could we have potentially achieved if we had more time and resources, and some ideas we clarified included:
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Conducting deeper research into member experiences and motivations.
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Exploring the motorsport community beyond the clubs.
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Validating desirability with current and potential users.
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Testing our designs for usability and emotional impact.
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Iteration to align innovation with genuine user value.
Takeaways