top of page
Trackday
An app for the motorsport community.
ROLE
UX UI Designer
Team
Abbey, Ben, Brandon, Keya
TIMELINE
5 Months
Year
2025
Project Overview
This particular project was a team project that was completed throughout my internship at the Trackday Jumpstart Program where I was part of the Midnight Design team. Trackday is Australia’s home for motorsport communities—bringing drivers, clubs and fans together through unforgettable on- and off-track experiences. Jumpstart is Trackday’s own flagship internship focused on turning talented creatives into confident, job-ready UX/UI designers.
Opportunity
To collaborate with other UX/UI designers within a team to refine the Trackday platform by redesigning the current app and website to further meet user needs.
User Research
Understanding the problem
What do motorsport users look for in a platform?
As a team, we were able to conduct user interviews with current motorsport club admins and users and interview them with a series of questions based on their experiences as either an admin or user of their particular club. Our questions for the interviewees focused around the themes of their role/background, community, member engagement and future growth/development of their club.
From the user interviews, we used FigJam to organise all their quotes, notes and information we gained, and put them into an affinity map which showed 8 clusters: member management, user engagement, event planning, focus on growth, communication, conflict resolution and transparency. Each fortnight, Trackday Jumpstart Program has a fortnightly team sprints where we showcase our progress in the project to Nick, our Midnight Team Leader, and were able to present our key insights and findings.
From summarising our key insights and findings, we were able to note down that clusters such as member management, event planning or member engagement were major pain points emphasised from club admins and users we interviewed. For instance, with member management, we learnt that current member management services that club admins use lacked tools that they need in a centralised platform, such as managing club payments or events. Additionally, they also aim to improve on member engagement of their clubs and prioritise community and friendships within their club. The club admins and users from the user interviews believe that having a single centralised platform that will have access to features of member and event management as well as social media and content will shift the user experience within the motorsport community.
Problem Statement
Motorsport clubs need a platform that will integrate club management systems, and encourgae member growth and interaction.
User Persona
As part of our user research, we uncovered clearly that the primary target users for the Trackway platform are club admins/owners and club members. In response, we created two user personas that represent a club admin and a club member where we noted down their potential goals & motivations, pain points as well as needs or opportunities they would love within a motorsport app platform.
User flows & Low fidelity designs
From understanding the priority of the target market of motorsport club admins and members, the team started on mapping key user flows to understand how users would navigate around the platform. With creating these flows, this helped our team identify critical paths and key tasks which we used to translate them into low-fidelity wireframes to see the visualisation on potential user interface and functionality.
I worked on creating wireframes for the ‘Connect’ user flow where at the time, was a main app feature of social interaction with other users within the Trackway platform. From the user flow, I designed wireframes on an user’s chat messages, group chats specifically with car clubs as well as a personal profile for each user.
From each wireframes we created as a team, we were able to gather together and discuss what particular screens can be used and can potentially be further refined for a high-fidelity design of the screens.
Design Outcome
TRACKDAY APP
Onboarding Experience: Streamlining how new users join & connect with their clubs
Accelerate Time-to-Value: Capture essential user data during setup to deliver a curated
content feed.
Maximise Discovery: Make Clubs and Events highly visible to new users to rapidly
increase connection.
Reduce frication for existing club members: Streamline the process for current club
members to find & join their existing clubs.
Fast-tracked monestisation: Instantly identify & route club admins/owners into the
“club creation” flow.
A personalised hub for your club’s updates, posts & events
Personal Club Overview: Members can view their current clubs which displays each club name,
the type of club and the club members.
Club popularity: A “top recommended club” encourages members to join that particular club die
to various factors such as high number of members, event attendance, etc.
Club variety: Discover new clubs that can be nearby in location, or based on club members’ interest.
Explore upcoming motorsport events and clubs beyond your circle
Personal Event Overview: Members can identify their next upcoming motorsport event on their personal hub instantly.
Event Anticipation: Highlights upcoming events that have high interest. Others recommended events displayed based on the members’ interests.
Personalised Event Suggestions: Nearby events display on a list or map feature to help users know events around their area.
Event Exploration: Members can search any type of event based on their interests.
A personalised user profile that highlights your particular clubs, events, posts, etc
Personal Clubs: Members can easily identify motorsport clubs that they are currently a part of.
Upcoming Events: Displays a list of motorsport events that members have upcoming with easy access to.
Social Connection: Instant access to connections & requests from other motorsport enthusiasts as well as access to posting motorsport-related content.
An admin dashboard, centralised control for club owners
Efficient Management: Events, members and finances accessed instantly.
Comprehensive Profiles: Member’s information easily accessible.
Seamless Event Management
Event Creation: Club admins can easily create events, set details & assign specific categories for better organisation .
Smart Classification: Events can be tagged (e.g. Trackday Social Meet, BBQ, etc) helping members search and find particular events based on their interest.
Attendance Tracking: Admins can easily track the number of members who are attending an event as well as comments or questions that members might have, improving engagement.
Event Management: Club Member Experience
Event Overview: Admins can easily view the details of an event, including how many members attended after the event has ended.
Feedback & Insights: After events, admins can request feedback from members and also view stats such as attendance, satisfaction, reach.
Team reflection
Throughout this project, one of our biggest challenges was defining the right problem within an existing product ecosystem. We learned that meaningful design begins with understanding real user problems, rather than jumping straight to solutions.
Due to time and access constraints, our research leaned heavily toward club admins and managers. We couldn’t fully explore the motivations and needs of regular members, a crucial side of the ecosystem. Additionally, our focus on administrative work flows led to “innovator’s bias,” optimising for what club managers needed instead of uncovering what truly drives engagement in members of their communities.
As a team, we discussed about what could we have potentially achieved if we had more time and resources, and some ideas we clarified included:
-
Conducting deeper research into member experiences and motivations.
-
Exploring the motorsport community beyond the clubs.
-
Validating desirability with current and potential users.
-
Testing our designs for usability and emotional impact.
-
Iteration to align innovation with genuine user value.
Takeaways
During my time at Trackday, I gained valuable insight into the real-world workflow of a UX/UI designer and what it truly means to work within a collaborative design team. This experience allowed me to bridge the gap between academic learning and practical application, giving me a deeper understanding of how user-centered design functions in a fast-paced, team-driven environment.
One of the most impactful aspects of my internship was observing and participating in the full design process — from initial research and wireframing to prototyping and iteration. I learned that UX/UI design is not just about creating visually appealing interfaces, but about solving problems thoughtfully and intentionally.
Working alongside other designers also showed me how essential collaboration is to building strong digital experiences. I became more proactive in seeking feedback, refining my work through iteration, and contributing to create an effective design deliverable. This experience helped me grow not only as a designer, but as a team member, which helped remind me of the importance of adaptability, communication, and continuous learning in UX/UI.
bottom of page